合肥工业大学学报(社会科学版)

元宇宙是数字技术时代的高阶产物，具有时空拓展性、人机融生性、沉浸性和泛在性等基本特征。从本质上看，元宇宙是对现实世界的延伸和拓展，蕴含着自由观念、主体意识、大众创新、泛娱乐化和虚拟认同等价值导向。在元宇宙中，意识形态面临着从“数字霸权”到“话语霸权”的操纵风险、从“群体分化”到“价值分化”的分裂风险、从“沉迷虚拟”到“逃离现实”的风险以及从“去中心化”到“再中心化”的解构风险，为此，要坚持国家在构架元宇宙中的主导作用、发挥社会的协同作用、提升主流媒体的引导作用以及坚持思政教育的导向作用，以促使现实世界与虚拟世界的持续健康发展。

The metaverse is a high-level product of the digital technology era, with basic features such as spatial and temporal expansion, human-computer integration, immersion and ubiquity. Essentially, the metaverse is an extension and expansion of the real world, embodying value orientations including the concept of freedom, subject consciousness, mass innovation, generalized entertainment and virtual identity. In the metaverse, ideology is confronted with multiple risks: the risk of manipulation shifting from “digital hegemony” to “discourse hegemony”, the risk of division evolving from “group differentiation” to “value differentiation”, the risk of individuals moving from “addiction to the virtual” to “withdrawal from reality”, and the risk of deconstruction changing from “decentralization” to “re-centralization”. To ensure the sustained and healthy development of both the real world and the virtual world, it is imperative to uphold the state's leading role in constructing the metaverse, leverage the collaborative role of society, enhance the guiding role of mainstream media, and adhere to the orientation role of ideological and political education.