合肥工业大学学报(社会科学版)

数字拜物教是数字资本主义条件下资本逻辑演绎的最新形态，主要表现为对数据、数据商品、数字资本的膜拜。其根植于资本无限增殖的本性，依托数据的出场、数字技术的资本化应用以及数字平台的搭建，形成多维统摄效应。数字技术与资本逻辑的深度互嵌催生了数字主导的经济与社会秩序，进一步加重了劳动的异化，从而加深了资本文明的危机。以马克思主义政治经济学批判性的理论视野给予科学的审视，是深刻洞察与揭示数字拜物教本质的必然要求。面对数字时代的来临，要积极把握这一发展契机，推动数字经济健康发展，确保数字红利惠及社会整体，以更好地为中国式现代化道路行稳致远提供科学路径支撑。

Digital fetishism represents the latest manifestation of capital logic under the conditions of digital capitalism,characterized primarily by the worship of data,data-based commodities,and digital capital.Rooted in the inherent property of capital towards infinite expansion,digital fetishism relies on the generation of data,the capital-driven application of digital technologies,and the establishment of digital platforms to exert multi-dimensional control.The deep integration of digital technology and capital logic has given rise to a digital-dominated economic and social order,intensifying the alienation of labor,and deepening the crises of capitalist civilization.To thoroughly examine and reveal the nature of digital fetishism,it is essential to conduct a rigorous examination from the perspective of critical theory of Marxist political economy.Faced with the advent of the digital age,efforts should be made to actively seize the opportunities presented by this development,promote the healthy growth of the digital economy,and ensure that digital dividend benefits society as a whole.This will provide a scientifically-grounded pathway for the steady and sustained progress of Chinese modernization.